Art Direction

this work is super old ¯\_(ツ)_/¯

The 100% Silk Summer Sweat Rag

We developed this useful summertime product as fun exercise in design. We borrowed the palmtree mark from a found vintage rubber stamp, perfect for the summer look.   Click here to buy them!   When the thick air of Summer envelopes

Kate Edwards Photography

Identity design for amazing NYC based fashion and music photographer Kate Edwards. The monogram design was created in collaboration with illustrator, Leah Goren. See Kate’s work here:

Tonight I Feel Like Neon Gold

Rejected tote bag design for a New York City record label.

Coffee + Tea Collective

Logo design, branding, art direction for Coffee + Tea Collective in San Diego, CA. After years of discussion and collaborating with C&TC’s Daniel Holcomb, Michael Spear and others, Home Ec’s vision was selected and executed in synchronous with the grand opening of

evian® presents Live Young, Skate On!

Event identity for the evian® “Live Young, Skate On!” event in Miami, Beach. Working closely with experiential marketing firm MKG and illustrator Leah Goren, Home Ec created playful designs for the digital and in-event materials surrounding the outdoor event.  

Leah Reena Goren: Internet Girls

Poster design, event identity and art direction for Leah Reena Goren’s illustration exhibition, Internet Girls. “Internet Girls is the result of the cycling of images and tastes through the Internet among girls in similar demographics. The Internet makes global trends